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Using The Shopping Cart Total In Magento As The Conversion Value In Adwords

When setting up conversion tracking in Google Adwords, one of the options you will need to select is how much each conversion is worth to your business.

If you selling a variety of goods all with different values, it’s impossible to place a specific value for each conversion as they will always be different.

Fortunately, it’s easy to set the actual total of each order as the conversion value.

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