One of our existing clients requested we took their existing eCommerce solution and blog, and made it responsive so it would function correctly on mobiles and tablets. The original Magento eCommerce store had a fixed width, and used compressed contextual imagery which did not translate well to mobiles or any device with a retina display. It is however, very clean so we wanted to make sure the mobile version reflected that, and that the main focus was on the products.
We’ve found that a lot of people spend a great deal of time changing the look and feel of their ecommerce site, but then neglect to the users experience when trying to complete and pay for their items. After a user has found the products they’re looking for the next part can be more stressful, so it should be the site owners responsibility to make the users journey through the checkout as simple as possible.
We’re just going to outline some improvements you can make to the standard Magento checkout, these will hopefully get your customers through the checkout process as quickly as possible, eliminating unnecessary steps which is the best way to reduce cart abandonment. We’re not going to look at completely redesigning the checkout process of Magento as that’s a different article all together, we’ll just be looking at some little changes you can implement quickly and hopefully see results in conversions and reduced abandonment rates.
In the real world merchants get sold into Magento Enterprise for projects where it’s not necessarily needed. First let me make clear Magento Enterprise is a great product, it can provide a fast loading, PCI-Compliant, fully featured eCommerce solution out of the box. But unless you are going to make use of the Enterprise features and get additional value from these, the license fee can seem like an unnecessarily fixed yearly cost.
If you have decided that the additional cost of the Enterprise License isn’t needed for your Magento site, then how do you migrate away? There are a number of factors to consider and a number of different approaches you could take, I’m going to outline two methods and explore how each could help you achieve this task.