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Should Your Business be Using PPC Advertising?

Should Your Business be Using PPC Advertising?

Have you ever considered whether pay per click (PPC) advertising is a necessary marketing tactic? Or do you think it is too much of a risk? Although organic SEO continues to be an effective method of increasing your websites visibility, how Google presents search results has dramatically evolved in recent times, presenting opportunities for businesses looking to […]

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Using The Shopping Cart Total In Magento As The Conversion Value In Adwords

When setting up conversion tracking in Google Adwords, one of the options you will need to select is how much each conversion is worth to your business.

If you selling a variety of goods all with different values, it’s impossible to place a specific value for each conversion as they will always be different.

Fortunately, it’s easy to set the actual total of each order as the conversion value.

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