Carrying out a site audit is a great place to start, deciphering the next steps and identifying where there is room for improvement. It can ensure you’re efficiently performing and that your site is future-proofed as your business grows.
If you’re wondering what a site audit is, this is basically an MOT for your website. We can analyse any areas of concern, or more technical discoveries in; your codebase, database and security, to just name a few. However, a perfect place to start is our Free Initiator Magento Audit where we touch on Design and experience, Content structure, Speed & Performance and SEO Configurations, which will all be sent to you in an informal video that will give you insights to help establish your development roadmap for the year ahead. - We have limited availability, so get in touch!
Do you want to find out how customers interact with your site?
Design and experience (UI/UX)
Accessing your sites Design and Experience for potential customers is an important part of an audit, it can impact your business's authenticity and trustworthiness, therefore your opportunity for conversion.
The user experience is the overall interaction with your business across all devices. Areas identified on the audit are; poorly thought out page layouts, outdated or off-brand appearance, inundated pop-ups and ads or complex content that’s difficult to digest or not optimised for mobile. These areas can interrupt your customer's buying process and deter them from purchasing. Improving the overall design and experience can encourage customers to return to your site for future purchases.
How do customers navigate your site?
Ensuring your customer's experience is seamless and easy to navigate is crucial as they want to navigate from A to B as quickly as possible. Auditing your Content Structure can help identify how accessible your menu is to your customers and how they navigate your category structure.
Looking at how efficient your XML sitemap is, can help you optimise how Google identifies your essential pages. XML (Extensible Markup Language) sitemap is a textfile which contains information about every URL and crawls your site for all linking pages.
The audit could highlight any disjointed or broken links, that can not only confuse the customer journey but also impact your SEO rating.
Looking to improve conversion rates or looking for a new platform?
Speed & Performance
The speed of your website is the first initial interaction a customer has with your business. Optimising this is crucial, as a customer's bounce rate is increased by 32% when a page load time went from one to three seconds.
Examining the lighthouse speed and performance of your core pages can help you identify any content which can slow down your load speed. This could be down to image sizes, unnecessary code or bulky CSS. It will also access the performance of your site on all devices such as mobile, with the average mobile page speed at 15.3, there's room for improvement across even the largest eCommerce stores.
Have you covered the basics of SEO & Accessibility?
SEO isn’t just for marketers, this is the make-up of your website and the performance it provides for your customers.
Ensuring your SEO is optimised can help improve your eCommerce site's health and user experience. The audit will analyse the following aspects of your URL: its performance, accessibility, best practices and SEO. Addressing these issues can help to improve your Google Lighthouse web vitals and therefore your potential for being displayed on search engines above your competition.
Lighthouse rates your website out of 100 for all the areas mentioned above:
Looking for a more comprehensive assessment?
If you need more personalised, focused discoveries, then you might require our Comprehensive Magento Site Audit. With this detailed audit, we can look at specific areas of your store, tailoring it to your goals or areas of concern, providing you with an extensive report of 60+ pages covering areas such as:
- Extensions, Plugins, and Themes
- Integrations & Compatibility
- User Experience
With limited spaces, you don't want to miss out!