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UI/UX Agency Services
UX & UI Design that Improves Your eCommerce Performance
A Birmingham-based UX and eCommerce design agency focused on removing friction, improving journeys, and turning visitors into confident buyers.
UX design shaped by insight & experience
We combine visual user testing, best practice reviews and data analysis to understand where customers hesitate, get stuck or lose confidence. By blending research with years of eCommerce experience, we design UX improvements that make your store easier to navigate and more enjoyable to shop.
Smarter UX & design that improve eCommerce conversion
Before launching BrandAlley's Magento 2 site, we delivered a full programme of UX, UI and CRO improvements. By refining navigation, mobile layouts, search and site speed, we helped them achieve a 19 per cent increase in revenue and 14 per cent more transactions in 2023.
+19%
Increase in revenue
14%
Increase in transactions
+9%
Increase in conversions
Real results
Proven success for our clients
Brands across Magento, Adobe Commerce and Hyvä partner with us for UX and UI improvements because the impact is clear. Faster journeys, smoother navigation and clearer interfaces help customers complete tasks more easily, leading to stronger conversion performance and long-term growth.
+92%
Increase in conversions since the site launch in 2025
+47%
Increase in conversions after a migration to Hyvä in 2025
+19%
Increase in revenue after a migration to Hyvä
41%
Increase in Revenue after the Hyvä migration
+300%
Increase in speed for placing bids on Currys Magento B2B auction platform
1/5
OUR UI/UX Process
A clear, structured approach to UX improvement
Audit & insight
Every project begins with understanding how people currently use your site. We combine GA4, Hotjar, user testing and hands-on UX reviews to identify friction in core journeys including checkout, navigation and product discovery.
Get a Free Magento AuditHypothesise & prioritise
We translate our findings into clear, actionable improvements. Each recommendation is prioritised using RICE scoring so your investment is focused on changes that will make the greatest impact first.
Design & validate
Our UX and UI designers create visual solutions in Figma. Depending on the scale of the update, validation may include prototype reviews, usability testing or A/B testing. Where confidence is already high, we move directly into implementation to deliver results faster.
Implement & optimise
Once designs are approved, our development team builds the updates. We monitor impact through analytics, heatmaps and user feedback, refining changes where needed. This continuous loop keeps your eCommerce experience improving month after month.
Common areas of UX & UI improvement
Checkout & basket
Clearer layouts and stronger calls to action reduce hesitation and increase completed purchases.
Navigation & discovery
Simplified menus and improved product hierarchy help customers find what they need quickly and confidently.
Mobile experience
Optimised layouts, touch targets and imagery give customers a smoother experience across every device.
Product interaction & upsells
Refined add to basket areas and meaningful upsells increase engagement and average order value.
Accessibility
WCAG-aligned design improves usability, trust and Lighthouse scores while making the experience more inclusive.
Performance & speed
Faster pages create better sessions, stronger SEO signals and higher conversion rates.
Ready to improve your store's shopping experience?
Great UX is an investment that pays back quickly. If you want a clearer, faster and more polished user journey, our UX and UI team in Birmingham can help.
Our Work
Explore our client stories
Helping overcome technical limitations and unlock growth with custom Magento and Hyvä solutions.
FAQ's
What is included in a UX improvement project?
As a Birmingham-based UX design agency, we begin with a review of user behaviour and site data to understand where your eCommerce experience can improve. From there, we design and test solutions that focus on usability, clarity, navigation and conversion.
How do you decide which improvements to make first?
Every opportunity is prioritised using RICE scoring so the most impactful changes are tackled early. This ensures quick wins that produce measurable results.
How do you measure success?
We compare metrics such as conversion rate, revenue per session and engagement before and after updates. This data-led approach lets us see what is working and continually refine your store experience.
Can you support ongoing UX optimisation?
Yes. Through our Magento support packages, we continue to improve UX, CRO and performance over time. Most clients treat us as a long-term partner for design and development improvements.
Do you only work on Magento sites?
Magento and Adobe Commerce are our core platforms, but our UX and UI process works across any eCommerce website. As a UX design agency in Birmingham, we combine design, development and data to improve performance on any platform.
What kind of ROI can we expect?
While every store is different, most clients see noticeable improvements in conversion and revenue within the first few months. We prioritise changes that offer meaningful improvement quickly, giving you maximum return on your investment.