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What is Hyvä Themes?

Hyvä is a Magento theme that optimises page speed and performance. Here we dive into the benefits of this Magento theme and things to consider.

What is Hyvä Themes?

Hyvä (pronounced ‘hoo-vah’) offers a new way for Magento developers to build storefronts. The standard Magento 2 theme, Luma, hasn’t been updated since Magento 2’s release and has become clunky, slow and difficult for developers to work with. You won’t face these same issues with Hyvä Themes. It’s designed with speed and efficiency in mind, giving you scores of 100/100 across Google’s Core Web Vitals.

What are the benefits of Hyvä Themes?

We’ve already highlighted that the main aim of Hyvä is to resolve the performance issues that come with Luma, but there are a number of other benefits from adopting Hyvä Themes: 

  • Performance
  • Reduced complexity
  • Reduced costs and time to market
  • Improved developer experience
  • United developer community 


Luma brought with it hundreds of individual JavaScript files and bloated libraries. Hyvä has replaced these with one single JavaScript framework called Alpine.js that allows developers to achieve results with minimal effort. All CSS has been removed and replaced with Tailwind CSS, which is a framework that can reduce CSS output by over 90% vs traditional methods. 

Hyvä's lean and modern tech stack includes:

This is the Hyva lean and modern tech stack

But why is performance so important? 

It’s been proven that site speed has a direct impact on conversion rate with some studies suggesting that a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.

In addition to this, a better page speed score has SEO benefits as search engines favour more efficient sites. If you want more organic traffic (who doesn’t?) then you need to make sure your site is snappy on both mobile and desktop.


With efficiency at its core, Hyvä themes is easy to maintain and provides a better experience for the developers working on your site. Although relatively new in the world of Magento, Hyvä already has a huge community of supportive developers. This means there are a number of developers working on the compatibility of existing extensions as well as developing new ideas and solutions. 

Due to the minimalist architecture behind Hyvä, there’s less frontend code and files for your developers to sift through, making it easier for them to work on new features and debug issues. This means less hours and less budget used on the development of your website.

Hyvä vs PWAs

A PWA, or Progressive Web App, is a type of application served via the web. They’re sometimes favoured for their likeness to a traditional app and their impressive performance, however they often take much longer to build than a traditional Magento storefront. 

Hyvä offers the best of both worlds with exceptional performance without being as complicated to develop as a PWA. 

PWAs are often better suited to businesses with large budgets that require significant customisation. For most other merchants Hyvä is a more suitable choice.

You can read a developer's view on Hyvä here.

What about my current website design?

If you already have a Magento 2 site, you don’t need to worry about starting from scratch if you’re considering Hyvä. You are simply replacing the site’s theme and your developers can recreate your current site’s look and feel for you. The backend of your site will remain exactly the same.

How we can help you harness Hyvä

As a Hyvä Silver Partner, whether you’re planning to use Hyvä & Magento 2 to power your eCommerce site or you're looking to migrate from Luma to Hyvä, our specialist UK based developers are excited to discuss your project. We’ve been carefully crafting bespoke eCommerce sites since 2010, with a wealth of experience in customising extensions and extending functionality to suit the unique needs of our clients. Check out how we can help grow your business with Hyvä Themes.

Discuss your project with us


Rebecca Ebdon-Taylor

Project Manager & Marketing Lead

Rebecca is a Project Manager and Marketing Specialist who has been working in eCommerce since 2012 and has been with Develo since 2022. She became certified in Digital Marketing in 2015. Rebecca enjoys the diversity of digital marketing, no two days are the same and the evolving nature of marketing means she is always learning something new! Outside of work she can be found walking her cocker spaniel or playing netball!

Develo is a leading Magento agency and eCommerce web development company based in Birmingham, in the UK, serving clients globally since 2010. Our Blog covers topics around the array of services our certified Magento Developers offer, including Hyvä themes development, Adobe Commerce, PunchOut catalogues, ERP integrations and much more. To speak to a friendly member of the team about your next project, contact us here.



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