For many businesses, finding ways to increase the amount that customers spend on your website and the amount of times they visit your website can be challenge. It can be easier to encourage previous customers to make more purchases on your website rather than finding new customers and there are several strategies which can help you encourage returning purchases.
Here are a few strategies to help you increase the customer spend on your eCommerce Magento website.
Use a Loyalty Points System
A loyalty points system encourages your customers to return to your Magento website and gives incentive to spend more on your eCommerce website. If you find that the average order on your eCommerce website doesn’t change for a while, it may be a good idea to introduce a rewards system. With this system in place, your customers can earn points by shopping on your eCommerce website and they can then use the points as discounts on their next purchases. This is a great strategy for motivating your customers to keep coming back and Magento enables you to implement this strategy very easily through one of many extensions.
Offer Free Delivery Over A Certain Amount
Customers love a good bargain, especially when there is free delivery. If you set your delivery and shipping carefully, you can entice your customers to add more items to their basket before checking out. This strategy involves setting free delivery on orders over a certain amount, but it’s important to set the amount carefully as if the amount is too high, it may end up putting off your customers instead. Another good strategy is to offer a bonus when customers buy a product. When offering a bonus item with a selected purchase, it’s important to consider the what the item is as they must also appeal to the customers.
Use Email Newsletters
Email marketing is an effective method of attracting customers to your eCommerce website and you can also use emailing to decrease shopping cart abandoning rates. Magento has support for extensions that can help you send customised emails effectively. If you have a mailing list, you can use it to build relationships with your customers and entice them to spend on your eCommerce website with deals and offers. It’s also important to email ethically and appropriately as sending too many emails in a short span of time can be an annoyance to customers instead.
Contact Develo Design for Magento Website Design & Development
If you need to discuss your requirements for Magento website design and development, then please get in touch with one of our friendly experts and we will be glad to help. Our designers take the time to understand your business and your needs in order to assist with your Magento website development.
Call us on 0121 663 0817 or email us at firstname.lastname@example.org.