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How we use Wireframes and Prototyping

With their distinctly different roles and how they are essential to our UI/UX design process

So, what’s the difference between them?

They both play such an important part in the design process, but their roles are distinctly different. A wireframe is a low-fidelity mockup that gives an outline of the structure and layout of your digital product. It shows the overall direction of the user interface and presents the information that will be displayed. 


These could be as simple as line sketches with pen and paper to more interactive digital versions like we use at Develo. It’s about how we can communicate the structure of the individual pages and how those pages can connect, how the user can flow - without the distraction of the look and feel.

Prototypes are often the next step in the design process. They are a high-fidelity, visual representation of your final product. Prototypes can include imagery, real content, animations, interactions and transitions to transform your static designs into clickable digital prototypes to give you a real feel of the end product and test the user experience. 

Real-time collaboration 

There are loads of design and collaboration tools out there, and after using Sketch and InVision for years, we have recently settled on Adobe XD for its all-in-one design, prototype and share features. It’s part of the very familiar Adobe suite and has some really neat built-in interactions and transitions helping us to make our prototypes, as close as we can to the real thing. 

The share functionality is perfect for collaborating with stakeholders, developers, and fine-tuning the user journey and managing feedback requests quickly.

We find putting the time and effort in these inception stages can really iron out any creases early and translate into savings in the development stages.

If you are looking to develop a new store, website, app or product and would like to talk about the processes we offer to help you achieve this, then please get in touch.


Kathryn Coulter-Patel

Creative Director

Kathryn is our Creative Director who has worked in eCommerce Design with Develo since 2010. Kathryn’s favourite design aspects are UX and UI, blending client visions with her expertise to engage customers and drive growth.

Develo is a leading Magento agency and eCommerce web development company based in Birmingham, in the UK, serving clients globally since 2010. Our Blog covers topics around the array of services our certified Magento Developers offer, including Hyvä themes development, Adobe Commerce, PunchOut catalogues, ERP integrations and much more. To speak to a friendly member of the team about your next project, contact us here.



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