With the ever-evolving landscape of eCommerce, a feature-rich and adaptable website is key for future-proofing your business. Even for an enterprise level company with years of eCommerce experience, a new website build or migration can seem a daunting prospect, especially when coupled with the expectation that this project will be absorbed by your existing employees or that you’ll need to hire and train dedicated developers.
White label Web Development offers an ideal solution that allows development agencies to discreetly extend their skill base or contract out work, as well as providing access to an expert individual or team without the need to recruit. It’s a broad term that refers to outsourcing web development, however unlike a traditional business-developer relationship, the outsourced individual or agency works under the business and acts on their behalf.
It’s especially useful for marketing and design or SEO agencies who are looking to expand their services or deal with an influx of work.
In this article we focus on Augmented Partnerships, this is where an agency or business onboards (borrows) external development from an agency to become part of their internal eCommerce or technical team.
Here are some of the reasons why you might consider an augmented partnership…
Save Time and Costs
One of the main benefits of using an augmented developer is the time and money you’ll save across the project. Providing you choose a certified development company, you’ll be gaining access to quality developers and project managers who already have the relevant training, qualifications and expertise needed.
Access to a Collaborative HQ
Agencies are focussed on hiring top developers and experienced specialists to ensure efficiency and provide the best experience for their clients. Here at Develo we always strive to improve our service, and so our developers are always taking part in the latest training and certifications. By onboarding an external developer, through them you’ll have access to the wider knowledge base of the agency, meaning even the most niche features and functionality can be fleshed out and any fiddly bugs resolved quickly.
With an augmented partnership, there’s also the ability to scale the resource as required for your project requirements. For example, if there’s a need to bring the deadline forward, your partner agency can supply additional developers or specialists to help complete the project on time.
Flexibility
Outsourcing your development gives you flexibility in the management of your project. Wherever you are in your project’s journey we can integrate seamlessly; whether you’re looking for white label design, strategic management, development or someone to completely take the reins from start to finish.
Ongoing Growth & Development
Even with augmented partnerships, many agencies will offer future support and maintenance for the ongoing growth and development of the project - even if an individual team member should move on. We ensure we pass on all documentation which includes the ins and outs of your project, so any future developer can pick up, where we left off.
Although augmented team members can be a great solution for your business to expand its technical or eCommerce departments, you should take time in finding the right fit. If you’re interested in finding out more about how we can integrate with your business, please don’t hesitate to get in touch.
Drop us a message if you're interested in discussing White Label Web Development and Augmented Partnerships!
Rebecca Ebdon-Taylor
eCommerce & Marketing Specialist
Rebecca is a Project Manager and Marketing Specialist who has been working in eCommerce since 2012 and has been with Develo since 2022. She became certified in Digital Marketing in 2015. Rebecca enjoys the diversity of digital marketing, no two days are the same and the evolving nature of marketing means she is always learning something new! Outside of work she can be found walking her cocker spaniel or playing netball!
Develo is a leading Magento agency and eCommerce web development company based in Birmingham, in the UK, serving clients globally since 2010. Our Blog covers topics around the array of services our certified Magento Developers offer, including Hyvä themes development, Adobe Commerce, PunchOut catalogues, ERP integrations and much more. To speak to a friendly member of the team about your next project, contact us here.
