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The latest news from Develo Design in marketing, SEO and PPC.

3 Awesome Viral Marketing Examples (Is It Easy To Do?)

3 Awesome Viral Marketing Examples (Is It Easy To Do?)

Viral marketing is advertising in it’s purest form.

It doesn’t rely on endorsements from celebrities or huge funding, it is an electronic word of mouth, of someone saying to another, ‘Hey, check this out I’ve seen.’

A successful viral marketing campaign can be a massive boost to a brand.

Getting a message that resonates across a range of demographics can open up a business to markets with little investment.

We’ve taken a look at 3 of the most successful viral campaigns in the last five years.

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The ROI of User Experience (Infographic)

The ROI of User Experience (Infographic)

As an advocate of user experience (UX) I don’t believe that anyone should ever have to justify the business case for UX; unfortunately that is an idealistic viewpoint. With UX falling under the marketing umbrella, it’s understandable that businesses want to know what their investment is getting, as a tangible benefit. This is even more true […]

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Should Your Business be Using PPC Advertising?

Should Your Business be Using PPC Advertising?

Have you ever considered whether pay per click (PPC) advertising is a necessary marketing tactic? Or do you think it is too much of a risk? Although organic SEO continues to be an effective method of increasing your websites visibility, how Google presents search results has dramatically evolved in recent times, presenting opportunities for businesses looking to […]

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Using The Shopping Cart Total In Magento As The Conversion Value In Adwords

When setting up conversion tracking in Google Adwords, one of the options you will need to select is how much each conversion is worth to your business.

If you selling a variety of goods all with different values, it’s impossible to place a specific value for each conversion as they will always be different.

Fortunately, it’s easy to set the actual total of each order as the conversion value.

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