The project WeatherBeeta approached us to begin their direct sales eCommerce journey. Having focused on selling exclusively through retail partners for the past 35 years, they identified the future will include selling direct to consumers and so they looked for a Magento development company that could help build their eCommerce site, support their design and […]
Viral marketing is advertising in it’s purest form.
It doesn’t rely on endorsements from celebrities or huge funding, it is an electronic word of mouth, of someone saying to another, ‘Hey, check this out I’ve seen.’
A successful viral marketing campaign can be a massive boost to a brand.
Getting a message that resonates across a range of demographics can open up a business to markets with little investment.
We’ve taken a look at 3 of the most successful viral campaigns in the last five years.
As an advocate of user experience (UX) I don’t believe that anyone should ever have to justify the business case for UX; unfortunately that is an idealistic viewpoint. With UX falling under the marketing umbrella, it’s understandable that businesses want to know what their investment is getting, as a tangible benefit. This is even more true […]
Email marketing is a very effective way of reaching people that have already engaged with your brand also try to increase Email Subscribers at every opportunity. However, before you can send out your targeted messages, you first need to build a list of subscribers; which isn’t always easy. We’ve outlined a couple of ways that […]
Have you ever considered whether pay per click (PPC) advertising is a necessary marketing tactic? Or do you think it is too much of a risk? Although organic SEO continues to be an effective method of increasing your websites visibility, how Google presents search results has dramatically evolved in recent times, presenting opportunities for businesses looking to […]
When setting up conversion tracking in Google Adwords, one of the options you will need to select is how much each conversion is worth to your business.
If you selling a variety of goods all with different values, it’s impossible to place a specific value for each conversion as they will always be different.
Fortunately, it’s easy to set the actual total of each order as the conversion value.