We’ve been developing Magento websites for the past 4 years, we’ve learnt alot about getting your store to rank well in search engines organically. Out of the box it’s an eCommerce system that is setup for being listed high in SERP (Search Engine Result Pages) which really does make all the difference to the number of visitors finding your site from a search. So what does it do well and how can it be improved?
Here are some of the the things that Magento does well and where it possibly benefits over some other eCommerce systems
- Correct use of header tags and page structure (I’m referring to the default themes so be careful as some cheap themes avaialble to purchase might not be!)
- Ability to control meta data and page titles
- Google sitemap generation ( when turned on! )
- Clean SEO urls no strange characters or unnecessary numbers/codes
- Use of Image alt tags (When correctly set)
- Set canonical urls for products that appear in multiple categories.
- Plus many more..
By default Magento doesn’t offer much to the user if they misspell words. As a simple fix for this you can use the PHP functions pspell to highlight to the users any basic misspellings for their search word.
It can be difficult finding creative ways to promote products on your ecommerce site, I’m sure most retailers would benefit from pushing sales of certain products. Trying to do this while keeping a site easily to navigate is sometimes difficult, I was recently asked to implement featured products into the drop down menu of a Magento site. Magento’s menu generating code is pretty straight foward and with a bit of careful coding you can insert some extra markup in the right places to allow a different product to be shown in each dropdown area.
After recently trying to enable Paypal’s ‘Hosted Payments Pro’ payment method in a Magento 1.6 install, I ran into an issue where the checkout wouldn’t procced past clicking the “Place Order” button. I tried this both on the Acumen template that was installed and all base/default themes and still had the same problem.
We’ve just finished implementing an appointment booking and management system for a clients Joomla site, after looking into a number of possible components we choose Appointment Booking Pro by Softventures, this system includes a wide range of excellent features including a full mobile app for booking and mangement. Integrated with Paypal for instant payment of appoinments book this covered all requriements for the clients site and just required us to implement it and customize to their exact needs.
After installing the Phoca gallery Joomla 1.5 Native component on a Joomla site I am impressed with the functionality of this component and the ease of installation and configuration. In only a few clicks the component was installed and it had created albums and thumbnails for over a hundred pictures in seconds. Some limitations are […]
It’s long been said that what I do with code is magical;) To back this up I was picked out and won a Magento “Mage Wizard” Hoodie at the recent Meet Magento Conference at the QE2 Conference Centre in London.
The event saw more then 300 people attend a great day of talks and networking. Speakers including leading industry figures, multi-national companies and Magento partners of all kinds gave an insight into how Magento helps their business grow.
In the real world merchants get sold into Magento Enterprise for projects where it’s not necessarily needed. First let me make clear Magento Enterprise is a great product, it can provide a fast loading, PCI-Compliant, fully featured eCommerce solution out of the box. But unless you are going to make use of the Enterprise features and get additional value from these, the license fee can seem like an unnecessarily fixed yearly cost.
If you have decided that the additional cost of the Enterprise License isn’t needed for your Magento site, then how do you migrate away? There are a number of factors to consider and a number of different approaches you could take, I’m going to outline two methods and explore how each could help you achieve this task.