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The Importance of Branding to a Website

A brand is the image or idea for a specific product or service and business use branding to create a sense of recognition with consumers. Branding enables businesses to implement consistency within their services which contributes to how a product or service can have a memorable look. Branding is more than just the logo and the name as it often involves several other factors, with your web presence being one of the main factors.

Websites are an essential marketing tool and are often a key selling area for your products and services. If you have a strong combination of good branding and intuitive website design, it can create a lasting impression on customers. Good website branding gives your site a personality which helps customers to remember your site.

Benefits of Branding for Websites

Branding is more than just your logo or your name, when it comes to branding, there are several factors which contribute to a successful brand and website. You have to think about your consumers experience and the way you interact with your customers either via social media or through the phone. Strong website branding can drive traffic and give credibility to your site.

Here are a few benefits of branding:

Build Recognition – Consumers often prefer doing business with companies that they can familiarise themselves with and can recognise. People feel more comfortable and secure when they purchase a product or service from a reputable business, so if your branding is consistent and memorable, it can encourage more consumers to visit your website and buy your products or service.

Generates Referral Traffic – Word of mouth is one of the most effective types of marketing and with a strong brand, you’re almost guaranteed to get referral traffic to your website. Consumers love talking about what brands they like and don’t like which makes it very important that your brand is taking the right steps to be memorable, but for the right reasons. Additionally, good website branding strategies, like building backlinks, is an important role in generating referral traffic.

Engages with your Customers Emotionally – Consumers often connect with brands that can engage with their customer base emotionally. Brands that make customers feel good when they purchase products, are more likely to build customer loyalty. When people buy your product, it can be an emotional experience and if you have a good brand, you can engage with people at an emotional level.

Branding Provides a Focus – Having a focus for your business is essential. Your branding defines your company and your business objectives which can guide your marketing efforts. A clear brand strategy can help your business stay focused on your objectives and the vision you have for your company. Having a clear brand can help drive conversions on your website.

 

Contact Develo Design for Print Design & Branding

If you need to discuss your requirements for print design & branding then please get in touch with one of our friendly experts and we will be glad to help. Our designers take the time to understand your business and your needs in order to assist with your branding.

Call us on 0121 663 0817 or email us at info@develodesign.co.uk.

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