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Using PunchOut to Win Lucrative Contracts

Why PunchOut is becoming essential for your B2B store and how this can help you win lucrative contracts with large corporations.

With any successful business transaction, building a relationship with your customers is crucial especially with a B2B businesses. In the eCommerce industry, it’s essential to create an enjoyable experience for your customers by making the process efficient and streamlined, and therefore securing future orders and retaining ongoing business relationships.

A B2B site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds. - Portent

With sales in the B2B eCommerce industry growing by 17.8% in 2021, digitalcommerce360 eProcurement systems have contributed to this shift. With it accounting for 7.1% of B2B sales, and continuing to grow year on year, this process of buying supplies online is a more consumer-centric approach.

By integrating simplified buying processes it will help to optimise and future-proof your B2B business. As business-to-business transaction expectations have evolved, being compliant with best industry practices is important. 

We will look at how ERP systems and Develo PunchOut connections can help the buying process for your customers and the growth of your business 

What is PunchOut?

PunchOut is a streamlined process for B2B and B2G businesses, where buyers can browse their suppliers' catalogs and place orders from within their existing eProcurement system like Coupa, SAP Ariba, Jaggaer, Coupa, SAP, PECOS, Oracle and many more. If you’re not yet familiar with PunchOut, you can learn more about it in our ‘What is PunchOut blog

Why does PunchOut win customers?

Originally PunchOut was used by only the largest businesses, the  likes of Amazon - global distribution companies and government agencies. However, as the landscape changes, a wider range of B2B businesses are integrating this solution into their selling process, helping them to compete with larger suppliers, so they’re not left behind.

Governments and large corporations require refined transactions that automates the buying process - saving them time, money, and producing accurate results. Being compliant with PunchOut catalogs can put you at an advantage over your competition and is a common requirement in the tender process.

With our Develo PunchOut Connection, we can integrate your Magento or Adobe store, with 100’s of ERP systems such as Ariba, Oracle, Coupa, SAP, Pecos and more.

We have already integrated PunchOut Connector to some of our B2B clients sites; Check out DTE and White Label in our portfolio!

Are you ready to be more PunchOut compliant?


Phoebe Dodd

Designer & Content Creator

Phoebe is a Designer and Content Creator who has worked in design since 2019 and has been with Develo since 2020. Phoebe’s favourite aspect of Content Creation is creating engaging graphics and videos that blend storytelling and marketing. Her biggest achievement from working at Develo is enforcing humanised content in a B2B business that engages with our target audience. Outside of work, she can be found competing in cross country and athletics, or walking her Romanian rescue dog, Lyla.

Develo is a leading Magento agency and eCommerce web development company based in Birmingham, in the UK, serving clients globally since 2010. Our Blog covers topics around the array of services our certified Magento Developers offer, including Hyvä themes development, Adobe Commerce, PunchOut catalogues, ERP integrations and much more. To speak to a friendly member of the team about your next project, contact us here.



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