Dynamic Technologies Europe - Magento Case Study

Modern Infrastructure for a Multi-Channel Business

DTE needed a Magento platform to support both B2C and B2B commerce. It had to handle complex catalogs, dynamic content, and enterprise-grade integrations. With over 20 years of experience and millions of IT products, the platform needed to serve everyone from SMEs to global enterprises across international markets.

DTE modern infrastructure representing multi-channel business with cityscape visualization

Reinventing digital commerce for global B2B growth

To support international expansion, DTE required a future-ready Magento B2B platform with a robust procurement experience. The new build delivers a unified foundation that strengthens their European presence and simplifies how professional buyers browse and order technical products.

DTE Magento B2B platform showcasing product categories, computer hardware, and search functionality across multiple device views

Multi-currency sites

Private ordering portals

+1.3

Million SKU's

A streamlined B2B buying journey

Improved catalogue management, tailored Magento B2B features and deep ERP integration ensure accurate data and customer-specific pricing at every stage. Buyers experience a consistent, efficient journey regardless of market or purchasing model.

DTE Amazon storefront platform showcasing IP phones and networking products with cityscape background

DTE IT 4 Hardware Magazine platform showing networking equipment and accessories product listings

Key Features

Multi-region Magento Commerce buildDual storefront setup for B2B & B2CDeep ERP (SAP) integrationCustom B2B PunchOut cataloguesCustom CMS and content workflowsOptimised UX for business buyers

Accuracy & speed at every stage

Real-time inventory, SAP pricing and automated synchronisation create a reliable ordering experience for high-value purchases. SAP quote integration reduced quote-to-order time, generating order-ready baskets in under 20 minutes.

DTE platform showing product listing, product detail, and ordering interface

Enhancing product discovery with AI-powered search

By implementing Algolia, DTE enabled instant search across more than 1.3 million SKUs, using AI-driven relevance to help buyers quickly find the right products within large and highly technical catalogues.

"Develo implemented the PunchOut module into our Magento installation perfectly. The integration was clean, compliant with our ERP procurement workflows and incredibly reliable."

John Spencer, Dynamic Technologies Europe

DTE platform product search and navigation interface showing IT hardware categories

Powering procurement with SAP & PunchOut

We integrated Magento with SAP to sync data in real time, automate operations, and maintain accurate, buyer-specific pricing. Using PunchOut integration, we connected DTE's Amazon storefront to enterprise procurement systems, enabling customers to order seamlessly while ASNs provide clear visibility from dispatch to delivery.