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Leon Paul - Magento 2 Migration Case Study

M2 Migration for this Global fencing brands 10 store, multi-language site


  • X 10 Global Multi-store sites

  • Integration with OrderWise

  • Bespoke weapon configurator

  • Custom product size guide

  • Bundle kit builder

  • 360 product images

  • Product personalisations

  • WordPress blog integration

The Project 

With over 100 years of experience behind them, the Leon Paul brand is 21st Century Fencing. Passed down through 4 generations of Olympic fencers, designing and manufacturing, pioneering equipment in their London factory. Leon Paul continues to sponsor over 200 athletes and expand the business internationally.

After a successful launch of their Magento 1 site back in 2015, we were tasked with upping the stakes for round 2, performing a Magento 2 migration with a shiny new commerce experience that presents Leon Paul as the leading global player in fencing.

What we did

We kicked off with a full analysis of their current site structure and usability and with the insights of our client's vision, we set about to define the new site through wireframing and the creation of design prototypes.


Leon Paul have 10 international stores, all with their own separate currencies, delivery options, and content. So we focused on seamless management, overcoming their blockers surrounding site experience, whilst creating a sleeker interface that would work cross-platform.

mobile designs

Third Party Solutions

We build all our Develo stores using our tried and trusted extensions and leading partners in the eCommerce industry

Digital Ocean
Mail Chimp
UK Fast
Swiss Uplabs

The Results

The end results are fast, seamless and provide a unified experience across all platforms. Their digital transformation has seen Leon Paul continue to be presented as the leader in their industry and now with a future-proofed commerce solution positioned to support their growth globally. 

The new Adyen payment integration has increased fraud protection, as well and providing better localised payment methods. The new integration with Orderwise has helped to speed up the manufacturing process. 

The success of this project has only been possible thanks to a collaborative partnership with Leon Paul staff and the Develo team.

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