- 25% Increase in conversion rate
- 10% increase in average order value
- 44% reduction in page load times
- 7% increase in session duration
The Project
Made with Love & Sparkle make and sell personalised gifts for all occasions. A family-run business that has grown from a simple hobby of crafting beautiful pieces in their garden, to having a business with a multi-million-pound turnover.
They have been a client of ours since 2017, taking over their old Magento 1 site and making conversion improvements to increase their sales. In 2021 we had the opportunity to migrate their site to Magento 2 to help grow their eCommerce business further.
What We Did
The first step was to carry out a comprehensive discovery and research phase, looking at their analytics, competitors, usability, site structure, design, and also the client's wishlist. This helped us define the redesign of the UX and UI through prototyping, to create a high-performing customer experience whilst modernising the look and feel.
We built the site using Hyvä Theme for its speed and performance. We integrated Stripe, Klarna, Apple and Google Pay to increase customer satisfaction and reduce abandoned carts. Dynamic Yield was used for A/B testing, to personalise the customers experience, and suggest products dependent on shopping habits. We also integrated Algolia search, due to its millisecond recall of results and AI merchandising features.
We also implemented custom-built modules including a Barcode scanner system, Instant shipping label printing, exclusive gift pop-up and basket upsell.
The Results
Since launching the new site in November 2021 the conversion rate has increased by 25% and average order value has improved by 10%. Made with Love & Sparkle have also seen a 44% reduction in page load times and repeat sessions have increased by 7%.
Made with Love & Sparkle have now created a site that has the scalability to support their business’s continued growth and help them stand out among their competitors.
Recent work
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