Teague Chokes, a prominent British manufacturer renowned for high-quality shotgun chokes, entrusted us with migrating their Magento 1 online store to Magento 2. Our proven success, including a remarkable 90% eCommerce revenue increase for Westley Richards, Teague’s parent company, made us the ideal fit for this project.
We started by conducting thorough discovery sessions, studying analytics, assessing competitors, and understanding user needs. These insights drove our revamped UX/UI presented through wireframes and high-fidelity prototypes aligned with Teague Chokes’ brand identity. Our primary focus was enhancing user experience and optimising operational efficiency.
We introduced a user-friendly ‘Choke Finder’ tool that quickly helps users find the matching chokes for their firearm, reducing the need for customer service. This feature was showcased across the site using banners and dynamic Product Listing Page ads, ensuring effortless navigation among a variety of options, and enhancing the shopping experience.
In addition, we designed customisable CMS landing pages and incorporated slider widgets to showcase Teague Chokes’ comprehensive offerings and enhance the brand’s visibility.
Utilising Hyvä Themes for Magento 2 ensured exceptional performance, a lightweight framework, and optimised code, resulting in faster load times and an enhanced user experience for Teague Chokes’ customers.
Behind the scenes, we employed a mixture of third-party integrations and tailored modules to streamline workflows. We implemented several improvements, such as a custom SKU Policy aligned with backend business needs, Admin Inline Edit functionality for enhanced backend management, integration of Matrix Rates to finely control shipping charges, and Swift Barcode generation for efficient administrative product management.
Incorporating Industry-Leading eCommerce Services
Our custom backend integrations streamlined Teague Chokes’ operations, yielding notable gains. The adoption of the Hyva theme resulted in a remarkable 45% conversion rate increase. Within just three months post-launch, transactions and revenue surged by over 20%.
Our collaboration with Teague Chokes underscores our commitment to delivering practical digital solutions with seamless design and heightened functionality.
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