Elevating Teague Chokes with a Faster, Smarter Hyvä-Powered Magento Experience

We've partnered with Teague Chokes for many years, supporting their growth from an early Magento store through to their new Hyvä rebuild. Our work covered everything from discovery and competitor research to branding, UX wireframes, high-fidelity design and full Magento 2 development. The result is a digital experience that reflects the precision, engineering quality and craftsmanship behind the Teague name.

Migrating the store to Hyvä delivered a major uplift in speed, usability and stability. The lightweight framework improved load times, reduced code complexity and created a smoother customer journey across devices. Early results show clear commercial gains, with stronger engagement and measurable growth across key metrics.

Finding the right choke was a challenge for many customers, so we designed a custom Choke Finder tool that guides users to the correct product within a few clicks. This feature significantly reduces support queries and improves conversion rates by removing uncertainty from the buying process. It is promoted across key touchpoints to ensure fast, confident product discovery.

PDPs were restructured to highlight essential technical details such as length, weight and bore size at the top of the page, making comparison effortless. Inline accessory recommendations were introduced directly within the purchase flow, helping customers complete their setup and increasing average order value.

Behind the scenes, we improved operational efficiency through tailored Magento modules and smart integrations. These include a custom SKU policy aligned with Teague's internal processes, inline admin editing for faster management, Matrix Rates for precise shipping control and automated barcode generation for product handling. Together, these changes reduce manual workload and support long-term scalability.

Built on Hyvä, the site integrates seamlessly with conversion-focused tools. Instant payment options and verified customer reviews support faster checkout, while customisable CMS landing pages and flexible widgets allow the Teague team to promote ranges, campaigns and category content with ease.