When setting up conversion tracking in Google Adwords, one of the options you will need to select is how much each conversion is worth to your business.
If you selling a variety of goods all with different values, it’s impossible to place a specific value for each conversion as they will always be different.
Fortunately, it’s easy to set the actual total of each order as the conversion value.
Have you ever considered whether pay per click (PPC) advertising is a necessary marketing tactic? Or do you think it is too much of a risk? Although organic SEO continues to be an effective method of increasing your websites visibility, how Google presents search results has dramatically evolved in recent times, presenting opportunities for businesses looking to […]
The Google Certified Shops platform aims to increase confidence for new shoppers. Although still in its pilot phase, the fact that Google is turning it’s attention to confidence building measures suggests there is a need for it within the e-commerce market.