BrandAlley
Transforming a Leading Fashion Brand's store with Magento 2 and Hyvä Themes
+16%
Increase in conversions
+15%
Increase in transactions
+46%
Increase in revenue
Magento
HYVä
What the client said
“Our work with BrandAlley has spanned several significant projects aimed at enhancing their eCommerce operations. Initially, we conducted performance and UX upgrades on their Magento 1 platform, which significantly improved navigation, search functionality, and image optimisation"
Pippa Silva - Project Manager
Key Highlights
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AI Powered Search and Merchandising
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Mirakl Marketplace Integration
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Multi-Store Functionality
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Flash Sales System
Transforming a High-Traffic Fashion Retailer with Hyvä Theme
We’ve been working with BrandAlley since 2022. Initially, we conducted a number of performance and UX upgrades on their old Magento 1 store, which increased revenue and conversions. Since then, we've designed, developed, and supported their migration to Hyvä Themes, resulting in a high-performing Magento 2 store with improved site speed and increased user engagement.
Visit the site
AI Powered Search and Merchandising
Algolia Search offers fast, intuitive results and learns from users' behaviour to deliver a highly relevant search experience. We designed a user-friendly interface with instant search results, incorporating search suggestions, dynamic trending search terms, history, categories, and products to enhance the UI.
Marketplace
We integrated Mirakl to streamline BrandAlley's third-party marketplace and dropship business. This solution allows suppliers to manage their own catalogues and orders, eliminating the need for manual data management and enabling BrandAlley to scale and drive its digital growth. To ensure seamless integration, we developed custom Hyvä-compatible modules.
Multi-store Functionality
Initially launching with French and UK stores, Magento & Hyvä is the perfect solution for scaling internationally. Magento's powerful multi-store functionality enables the launching of new international stores with minimal effort. Its store hierarchy allows configuration and data to be shared across stores or overridden per store, facilitating localisation for each market. This setup reduces management time and minimises the time required for updates and maintenance.
Flash Sales System
We built a Flash Sales system for BrandAlley, enabling them to launch limited-time sales for designer brands. This system allows the scheduling of new sale categories with specific launch times and dates. Products go live automatically and are disabled at the sale's end. Prior to launch, sales are merchandised with Algolia, and dynamic re-ranking rules ensure the best product presentation for maximum conversions.
Partnering for Growth and Innovation
We approach every project with a careful and considered strategy. For BrandAlley, we began with a discovery phase to align our teams, get to know their brand and understand their goals. BrandAlley wanted to maintain the look of their old site while implementing data-driven updates and new integrations to future-proof their platform. Our close collaboration with BrandAlley's developers, merchandising and marketing teams allowed us to respond in an agile, proactive manner to the dynamic retail landscape, resulting in significant improvements and a strong partnership.
Services we provided
Offering our full range of services to develop, support and grow
Optimisations
Tracking
Development
SEO
Retainer
Design
Some of our recent Hyvä Successes
Showcasing Hyvä's impressive performance improvements and increased conversion rates.
Transforming a Leading Fashion Brand's store with Magento 2 and Hyvä Themes
+9%
Conversions YOY
+27%
Increase in revenue
+89%
Conversions Black Friday
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