Reimagining Fashion Ecommerce with Speed, Intelligence and Scale

We've been working with BrandAlley since 2022. We've designed, developed, and supported their migration to Hyvä Themes, resulting in a high-performing Magento 2 store with improved site speed and increased user engagement.

Introducing Hyvä gave BrandAlley a faster and more scalable frontend, elevating load times, responsiveness and development efficiency. The migration delivered clear commercial impact and a smoother, more seamless journey for customers across the site.

Hyvä introduced a significantly faster and more reliable shopping experience. Customers now reach the products they want sooner, enjoy greater clarity across the site and benefit from a consistent experience on all devices. This stronger foundation supports meaningful long term eCommerce growth.

With the implementation of Algolia, customers gained a more immediate and effortless way to discover products. Predictive results and smarter product ordering guides shoppers towards relevant items sooner, creating an effortless experience that naturally improves conversion metrics.

Through Magento's multi store framework, we delivered tailored UK and French storefronts that share core foundations while allowing for easy localisation. This structure supports international expansion and keeps day to day management streamlined.

We built a bespoke Mirakl integration to allow BrandAlley's suppliers to manage their own catalogues and fulfilment with ease. Fully compatible with Hyvä and largely automated, it removes operational strain and gives the business a scalable framework for marketplace growth.

To support BrandAlley's fast moving flash sale model, we built a custom sales engine that automates launch and expiry. Algolia then elevates the strongest products in real time by reordering items based on performance and relevance, keeping the most in-demand pieces front and centre throughout each sale.

The ecosystem now connects Stripe, Klarna, PayPal and Clearpay for flexible payments, Zendesk and Emarsys for support and marketing, ZigZag for returns, InRiver for product data and Rudderstack for dependable data flow, creating a streamlined and efficient operational stack.