A High-Performance Hyvä Upgrade for a Premium Organic Lifestyle Brand
Organic Food, Lifestyle & Wellness
Elevating a premium organic lifestyle brand online
Daylesford brings together premium organic retail with award-winning farm shops, dining, workshops and countryside stays. Their digital presence needed to reflect both their extensive product range and the broader lifestyle experience behind the brand.
A modern Hyvä foundation built for speed and scalability
We migrated their Adobe Commerce site to a Hyvä frontend, modernising the platform for better page speed, stronger mobile optimisation and improved site performance. The upgrade enhances the overall UX and simplifies content management for their team, creating a scalable and flexible foundation for future eCommerce growth.
Delivering stronger eCommerce results across every metric
The redesigned Hyvä storefront delivered a clear uplift in commercial performance. Faster load times, cleaner layouts and a streamlined UX made it easier for customers to browse and shop, resulting in stronger conversion performance and more completed purchases.
A shopping-first journey designed for deeper brand discovery
We restructured the navigation to place shopping at the centre while giving Daylesford's wider experiences greater prominence, including events, workshops, recipes, countryside stays and brand storytelling. On mobile, a tabbed Shop and Discover menu introduced a clearer, more intuitive way for users to explore.
A smarter, more confident path from search to checkout
Klevu's AI-powered search and merchandising made it easier for customers to find the right products while naturally surfacing complementary items. Trustpilot reinforced confidence throughout the experience, and fast checkout options such as Apple Pay, Google Pay and Klarna reduced friction, together driving stronger conversion performance.
Custom content components for impactful campaigns and storytelling
We introduced a custom library of reusable widgets that gives the Daylesford team full control over their content. Full-screen imagery, adjustable gradients and flexible text layouts allow them to build rich, on-brand campaigns with ease.
"We were impressed with their knowledge of the Hyvä theme and their efficiency in implementing it. Communication was great throughout the process and we are happy with the outcome and the impact this has had on our site speed."
A sustained programme of development, CRO and UX enhancement
We continue to support Daylesford with ongoing development to keep the site secure, fast and well maintained. Our continuous improvement programme across CRO, UX and technical optimisation helps drive long-term brand growth and elevate the digital experience.
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See how we've designed and launched new eCommerce stores built on Magento, Adobe Commerce and Hyvä
