Scaling a Worldwide Fencing Brand with Magento Multi-Store

Leon Paul is a world leader in fencing equipment, backed by more than 100 years of heritage and four generations of Olympic fencers. Since 2015, we've partnered with the team to evolve their multi-store Magento ecosystem, delivering continuous improvements across design, development and new functionality to support their international growth.

Operating eight global storefronts with unique currencies, delivery methods and content, Leon Paul needed a scalable structure that kept management simple. Their Magento multi-store setup allows everything to be controlled from one backend, ensuring consistency across markets while giving each region the flexibility it needs.

A UX refresh introduced a cleaner navigation system, an improved mobile layout and a more streamlined search experience. These enhancements make browsing faster, improve product discovery and help customers reach their destination with fewer steps across all devices

Because many products are made to order, we developed a bespoke backorder flow that provides clarity throughout the purchasing journey. Customers are informed at every stage, reducing uncertainty and improving trust, while internal teams benefit from clearer, more predictable order handling.

The new Magento store is supported by a carefully selected ecosystem of tools for search, payments and fulfilment. An OrderWise integration streamlines manufacturing workflows, instant payment methods improve checkout performance, and a more advanced search experience helps customers find products quickly and confidently across the catalogue.

Through our ongoing support packages, we continue to deliver new features, performance upgrades and security enhancements. This long-term partnership ensures Leon Paul's digital experience remains fast, secure and aligned with the expectations of a global customer base.