Improving Performance & Usability on a B2B Magento 2 Store

We partnered with HowSafe to modernise and stabilise their Magento store, improving the checkout experience, strengthening integrations, and setting the platform up for future growth.

The site was running on an outdated version of Magento, with several key areas negatively impacting the buyer experience, particularly checkout, on-site search, and critical system integrations.

To support conversion rate optimisation, we introduced Single Sign-On (SSO) via Google and Facebook, streamlining login and checkout, improving security, centralising user data, and reducing friction across the eCommerce journey.

We collaborated with the client and their ERP provider to map system integrations in detail, identify points of failure, and improve reliability while maintaining uninterrupted day-to-day operations.

Designed to support B2B eCommerce workflows, the bulk order grid reduces friction in large purchases, improves ordering efficiency, and helps customers complete orders in seconds rather than minutes.

We implemented a free delivery threshold and targeted basket up-sells to increase average order value, with clear progress messaging throughout the basket and checkout.

To improve product discovery and reduce search friction, we integrated Algolia, delivering fast, highly relevant search results that support a smoother browsing experience and stronger conversions.