Trusted by B2B and trade businesses
We work with ambitious B2B and trade businesses to build, improve and support ecommerce platforms that are designed around their customers and commercial goals.
Magento for B2B businesses
Magento eCommerce for B2B and trade businesses
From workwear and PPE to building supplies, tools and industrial equipment, we help ambitious B2B businesses build eCommerce platforms that support how trade customers actually buy.
Real results
Measurable results we have achieved for B2B businesses with Magento
See how other B2B merchants are scaling their trade, wholesale and business sales with Magento and our support packages.
+1.3M
SKUs managed across a multi-region B2B Magento platform with SAP ERP integration
3x
Private ordering portals built for DTE's multi-region B2B customer base
+300%
Increase in speed for placing bids on Currys' Magento B2B auction platform
-60%
Reduction in admin time on Currys' custom Magento B2B auction platform
+25%
Increase in transactions for British manufacturer Teague after migrating to Magento & Hyvä
1/5
Signs that your eCommerce platform can't keep up with your B2B customers
If you're manually applying trade discounts, emailing quotes, re-keying orders into your ERP, or telling customers to 'just call us' to order in bulk, your platform is holding your business back rather than supporting it.
The benefits
Why choose Magento for B2B businesses?
Built for trade accounts and negotiated pricing
Give trade and business customers a purchasing experience built around how they already buy from you, with their own account, pricing and order history, rather than a generic consumer checkout.
Designed for complex, technical catalogues
Manage thousands of SKUs across sizes, specifications and product ranges with attribute-driven navigation, so business buyers can still find and order the right product quickly.
Connect your entire operation
Integrate ERP, PIM, CRM and stock systems so pricing, stock levels and orders stay in sync automatically, instead of relying on manual updates across multiple systems.
Grows from Open Source into Adobe Commerce
Start with Magento Open Source and add Adobe Commerce's dedicated B2B functionality as your requirements around company accounts, quoting and approvals become more advanced.
B2B eCommerce needs to do far more than a standard online store
As a business grows, the way trade and business customers need to buy can quickly expose the limits of an off-the-shelf platform. Select a challenge below to see how Magento and Adobe Commerce can help.
The challenge
Anonymous, one-off checkout doesn't reflect how trade customers actually buy. They order on account, need approved buyers, and expect to be recognised as a business rather than a first-time shopper every time.
How Magento & Develo help
Magento and Adobe Commerce support dedicated company and trade accounts, with approved buyers, credit limits and account-level order history, so regular customers get a purchasing experience built around how they actually work with you.
Magento is an open-source platform without limits
Discover the comparisons between Magento and other eCommerce platforms for B2B and trade businesses.
| Consideration | Shopify (SaaS) | Magento Open Source (self-hosted) |
|---|---|---|
| Platform ownership | Shopify manages the platform infrastructure, hosting and roadmap. Merchants operate within Shopify's ecosystem and policies. | Merchants own their platform, hosting environment and development roadmap, giving greater control over how their store evolves. |
| Trade & company accounts | B2B functionality is available through Shopify Plus, with company accounts built around Shopify's own structure and app ecosystem. | Native support for company accounts, multiple buyers, roles and approval workflows, extended further with Adobe Commerce's dedicated B2B module. |
| Customer-specific pricing | Achievable through customer tags, metafields or third-party apps, usually with added cost and complexity. | Customer group and catalogue pricing rules built into the platform, allowing negotiated rates to be applied automatically by account. |
| Quotes & purchase orders | Quote and purchase order functionality typically requires third-party apps layered on top of the standard checkout. | Request-for-quote, purchase order checkout and credit terms are supported natively, with Adobe Commerce adding further B2B checkout options. |
| Complex product catalogues | Well-suited to straightforward and moderately complex product ranges. More advanced, technical catalogues may require additional apps or custom solutions. | Built to manage complex catalogues, configurable products and advanced attribute structures suited to technical, trade and industrial products. |
| ERP, PIM & stock integrations | Strong app ecosystem for connecting third-party tools, within the constraints of Shopify's API and app framework. | Open, API-driven architecture built to integrate deeply with ERP, PIM, CRM and warehouse management systems. |
| Customisation | Offers extensive customisation options, but development takes place within Shopify's framework and available functionality. | Allows businesses to build bespoke functionality and workflows around their specific requirements without being limited by a fixed platform structure. |
| Total cost of ownership | Lower upfront costs make Shopify attractive for businesses starting out. However, subscription fees, apps, transaction fees and additional services can increase costs as B2B requirements grow. | Requires investment in development and hosting, but gives businesses greater control over long-term costs as functionality, integrations and workflows are adapted around them. |
| Best suited for | Businesses looking for simplicity, speed and ease of management | B2B and trade businesses with complex pricing, catalogues, integrations or purchasing requirements |
When Magento Open Source isn't quite enough, Adobe Commerce adds even more
Adobe Commerce is built on the same Magento foundation, so nothing you already rely on is lost. For larger or fast-growing B2B businesses, it adds a set of dedicated B2B functionality out of the box, reducing how much needs to be custom built.
Company accounts & structures
Model your customer's real business, with head office, depots or franchises buying under one shared company account rather than separate, disconnected logins.
Requisition lists
Let regular buyers save the products they order again and again, so restocking is a couple of clicks rather than rebuilding a basket from scratch every time.
Advanced quoting & negotiation
Buyers can negotiate on a quote directly in the platform, so pricing conversations happen in one place instead of scattered across email and phone calls.
Shared catalogues & company pricing
Assign specific catalogues and negotiated pricing at the company level, so every buyer within an account automatically sees the right products and rates.
Self-service account management
Customers can manage their own buyers, roles and spending limits, cutting down the account admin your team would otherwise handle manually.
A storefront built for B2B buying
A purpose-built B2B storefront experience designed around business buying journeys, rather than a consumer checkout adapted to try to fit B2B on top.
A team built up of eCommerce experts
We combine eCommerce strategy, UX, development, performance optimisation and data analysis to uncover opportunities across your B2B store. From complex catalogues and pricing to integrations, checkout and functionality, we focus on improvements that reduce manual work and drive better performance and growth.
Magento expertise with a commercial mindset
Adobe Certified Developers
Our Adobe Certified Developers bring specialist Magento and Adobe Commerce B2B expertise to every project, delivering robust, scalable solutions built around your business.
Hyvä Gold Partner
As a Hyvä Gold Partner, we create faster, lighter Magento storefronts designed to improve performance, usability and the buying experience, even for large, complex catalogues.
Long-term partnership
With every store we work on, we're in it for the long run. By continually identifying opportunities to improve, we help your eCommerce platform evolve alongside your business and customers.
eCommerce specialists
Our team brings together expertise across UX, SEO, CRO, performance optimisation and development, giving your B2B store everything it needs to perform at its best.
Commercially focused
We don't just build what you ask for. We look at your customers, data and business goals to identify opportunities that can reduce manual work and drive growth.
Results driven
We focus on measurable outcomes that demonstrate the commercial value of your eCommerce investment.
"Develo implemented the PunchOut module into our Magento installation perfectly. The integration was clean, compliant with our ERP procurement workflows and incredibly reliable."
"A highly organised and professional company with a robust team. Their proactive approach has significantly enhanced our site over the past few months, and I look forward to continuing our work together."
1/2
Ready to discuss your project?
Tell us a little about your business and what you're looking to achieve, and one of our Magento experts will be in touch.
FAQ's
Is Magento a good ecommerce platform for B2B and trade businesses?
Magento is particularly well suited to B2B and trade businesses with complex product catalogues, negotiated pricing, purchase orders, multiple buyers or integrations with ERP, PIM or CRM systems. Magento Open Source gives businesses significant flexibility and control over their eCommerce store, while Adobe Commerce adds dedicated B2B functionality for larger and more complex requirements.
For businesses whose purchasing requirements are more sophisticated than a standard checkout, Magento can provide a far more flexible foundation than platforms designed primarily around simple, consumer-style buying.
For businesses whose purchasing requirements are more sophisticated than a standard checkout, Magento can provide a far more flexible foundation than platforms designed primarily around simple, consumer-style buying.
Is Magento better than Shopify Plus for B2B or trade businesses?
Neither platform is universally better. The right choice depends on the complexity of your business and what you need your eCommerce platform to do.
Shopify Plus can be a solid option for businesses looking for a relatively straightforward B2B setup. However, businesses with complex pricing structures, large or technical catalogues, purchase order requirements or deep ERP integrations may benefit from Magento and Adobe Commerce's greater flexibility and native B2B functionality.
If you're considering moving from Shopify to Magento, we can assess your existing setup and help determine whether migration would provide a genuine benefit for your business.
Shopify Plus can be a solid option for businesses looking for a relatively straightforward B2B setup. However, businesses with complex pricing structures, large or technical catalogues, purchase order requirements or deep ERP integrations may benefit from Magento and Adobe Commerce's greater flexibility and native B2B functionality.
If you're considering moving from Shopify to Magento, we can assess your existing setup and help determine whether migration would provide a genuine benefit for your business.
Can Magento support trade accounts and customer-specific pricing?
Yes. Magento supports customer groups, company accounts and catalogue pricing rules that let you assign negotiated rates, minimum order quantities and tailored catalogues to specific trade customers.
This means regular trade customers can log in and see their agreed pricing automatically, rather than contacting a sales representative every time they want to place an order.
This means regular trade customers can log in and see their agreed pricing automatically, rather than contacting a sales representative every time they want to place an order.
Can Magento handle purchase orders and business payment terms?
Yes. Magento and Adobe Commerce support purchase order checkout, credit account terms, invoicing and integration with B2B payment providers, alongside standard card payments.
This allows your checkout to reflect how your business customers actually pay, rather than forcing every order through a consumer-style card payment flow.
This allows your checkout to reflect how your business customers actually pay, rather than forcing every order through a consumer-style card payment flow.
What's the difference between Magento Open Source and Adobe Commerce for B2B businesses?
Magento Open Source provides a highly flexible, customisable foundation that can be built up to support trade accounts, custom pricing and bespoke B2B workflows through development.
Adobe Commerce builds on this with dedicated B2B functionality included out of the box, such as company accounts, requisition lists, quoting, shared catalogues and negotiated pricing, which can reduce the amount of custom development needed for larger or more advanced B2B requirements.
We can help assess which option is the right fit based on your catalogue, customer base and purchasing requirements.
Adobe Commerce builds on this with dedicated B2B functionality included out of the box, such as company accounts, requisition lists, quoting, shared catalogues and negotiated pricing, which can reduce the amount of custom development needed for larger or more advanced B2B requirements.
We can help assess which option is the right fit based on your catalogue, customer base and purchasing requirements.
Can Magento integrate with our ERP, PIM, CRM or stock system?
Yes. Magento is built on an open, API-driven architecture, making it well suited to integrating with ERP, PIM, CRM and warehouse or inventory management systems.
This allows stock levels, pricing and order data to stay in sync automatically across your business systems, reducing manual data entry and the errors that come with it. We've delivered integrations including SAP ERP and PunchOut procurement systems for B2B clients such as Dynamic Technologies Europe.
This allows stock levels, pricing and order data to stay in sync automatically across your business systems, reducing manual data entry and the errors that come with it. We've delivered integrations including SAP ERP and PunchOut procurement systems for B2B clients such as Dynamic Technologies Europe.
Can we sell to trade, wholesale and retail customers from the same platform?
Yes. Magento's customer group functionality allows you to run trade, wholesale and direct-to-consumer sales from a single platform, with different pricing, catalogues and content shown to each customer type.
This means you can manage one product catalogue and one platform, rather than duplicating data and maintenance across separate B2B and B2C stores.
This means you can manage one product catalogue and one platform, rather than duplicating data and maintenance across separate B2B and B2C stores.
Can you migrate an existing B2B eCommerce website to Magento?
Yes. We can manage Magento migrations from Shopify and other eCommerce platforms, as well as migrations between Magento and Adobe Commerce environments.
A successful B2B migration involves far more than moving products and customer data. We consider your account structures, negotiated pricing, integrations, purchasing workflows, SEO and existing customer journeys to help ensure the transition is as smooth as possible for your trade customers.
A successful B2B migration involves far more than moving products and customer data. We consider your account structures, negotiated pricing, integrations, purchasing workflows, SEO and existing customer journeys to help ensure the transition is as smooth as possible for your trade customers.
Can you improve or support an existing Magento B2B store?
Absolutely. You don't necessarily need a new Magento website to improve your B2B eCommerce performance.
We can audit an existing Magento or Adobe Commerce store to identify opportunities across performance, UX, integrations, catalogue management and technical development. This can be particularly valuable for businesses who already have a powerful Magento platform but aren't getting everything they could from it.
We can audit an existing Magento or Adobe Commerce store to identify opportunities across performance, UX, integrations, catalogue management and technical development. This can be particularly valuable for businesses who already have a powerful Magento platform but aren't getting everything they could from it.
Can Magento support multiple buyers, users or locations within one customer account?
Yes. Company account functionality, expanded further within Adobe Commerce, allows a single customer account to have multiple users with different roles, permissions and purchasing limits.
This supports customers with several buyers, departments or depots ordering under one account, along with approval workflows that mirror how procurement actually works inside their business.
This supports customers with several buyers, departments or depots ordering under one account, along with approval workflows that mirror how procurement actually works inside their business.
What is Hyvä and is it suitable for B2B and trade stores?
Hyvä is a modern frontend for Magento and Adobe Commerce that replaces the traditional Magento frontend with a lighter, more streamlined architecture.
This can significantly improve website speed and performance, which matters just as much for B2B stores with large, complex catalogues as it does for consumer storefronts.
Develo is a Hyvä Gold Partner, with experience delivering Hyvä migrations and new Magento and Adobe Commerce storefronts for B2B clients.
This can significantly improve website speed and performance, which matters just as much for B2B stores with large, complex catalogues as it does for consumer storefronts.
Develo is a Hyvä Gold Partner, with experience delivering Hyvä migrations and new Magento and Adobe Commerce storefronts for B2B clients.