Trusted by ambitious retail brands
We work with ambitious luxury and premium retail brands to build, improve and support ecommerce experiences that are designed around their customers and commercial goals.
Magento for luxury skincare brands
Magento eCommerce for luxury skincare brands
We help ambitious luxury and premium skincare brands build eCommerce experiences that match the quality of their products, build trust and turn more visitors into customers.
Real results
Measurable results we have achieved for retail and luxury brands with Magento
See how other merchants are scaling their brands and workflow with Magento and our support packages.
+92%
Increase in conversions for luxury skincare brand Bamford after a Hyvä migration
+24%
Increase in transactions for Bamford after a migration to Hyvä
+47%
Increase in conversions after a migration to Hyvä in 2025
+104%
Increase in Data Capture after CRO activity
41%
Increase in Revenue after the Hyvä migration
1/5
Signs that you're ready to migrate to a new eCommerce platform
You may find yourself needing functionality that isn't available out of the box, relying on apps to fill gaps, or struggling to deliver the premium, personalised experience your customers expect.
The benefits
Why choose Magento for luxury skincare brands?
Built for premium, high-touch customer journeys
Magento gives you the flexibility to design personalised, considered journeys that reflect the quality and exclusivity of your products, from discovery through to checkout.
Tell your brand's heritage and craftsmanship story
Rich, flexible content blocks let you share provenance, formulation and craftsmanship stories on every product page, reinforcing the trust and prestige behind your brand.
Built for complex, formulation-led catalogues
Manage variants across scent, size and formulation with ease, giving you far greater control than platforms designed around simple, single-variant products.
Designed for global, multi-store luxury retail
Native multi-store, multi-currency and multi-region functionality lets you manage distinct storefronts, loyalty and VIP experiences from a single Magento installation.
Magento is an open-source platform without limits
Discover the comparisons between Magento and other eCommerce platforms.
| Consideration | Shopify (SaaS) | Magento Open Source (self-hosted) |
|---|---|---|
| Platform ownership | Shopify manages the platform infrastructure, hosting and roadmap. Merchants operate within Shopify's ecosystem and policies. | Merchants own their platform, hosting environment and development roadmap, giving greater control over how their store evolves. |
| Management & usability | Shopify provides an intuitive dashboard with hosting, security and updates managed by Shopify, making it simple for teams to manage daily operations. | Magento provides a powerful admin experience designed for more complex operations, including advanced catalogue management, order workflows, customer groups and multi-store management. |
| Customisation | Offers extensive customisation options, but development takes place within Shopify's framework and available functionality. | Allows luxury brands to build bespoke storytelling, merchandising and functionality around their specific requirements without being limited by a fixed platform structure. |
| Scalability & future growth | Scales well for many businesses, though more complex requirements may require additional apps, integrations or higher-tier plans. | Designed to support growing luxury brands with complex catalogues, bespoke functionality, advanced integrations and changing requirements. |
| Total cost of ownership | Lower upfront costs make Shopify attractive for businesses starting. However, subscription fees, apps, transaction fees and additional services can increase costs as requirements grow. | Requires investment in development and hosting, but gives businesses greater control over long-term costs. Functionality, integrations and experiences can be adapted as the brand evolves. |
| Complex product catalogues | Well-suited to straightforward and moderately complex product ranges. More advanced catalogues may require additional apps or custom solutions. | Built to manage complex catalogues, with configurable products across scent, size and formulation, plus customer-specific pricing and advanced product structures. |
| Loyalty & VIP experiences | Available through third-party loyalty and membership apps. | Flexible integrations with loyalty, membership and personalisation platforms, tailored to your customers and brand experience. |
| Integrations | Strong app ecosystem for connecting third-party tools and services. | Flexible integrations with ERP, fulfilment, reviews, loyalty and bespoke business platforms. |
| Multi-store capability | Multiple storefronts may require additional configuration, separate plans or third-party solutions. | Native multi-store functionality allows brands to manage multiple websites, sub-brands or regions from a single installation. |
| Best suited for | Businesses looking for simplicity, speed and ease of management | Luxury and premium skincare brands looking for flexibility, ownership and long-term growth |
A team built up of eCommerce experts
We combine visual user testing, best practice reviews and data analysis to identify friction points and opportunities. Our UX improvements blend evidence with experience to deliver measurable gains in conversion and usability.
Magento expertise with a commercial mindset
Adobe Certified Developers
Our Adobe Certified Developers bring specialist Magento expertise to every project, delivering robust, scalable ecommerce solutions built around your business.
Hyvä Gold Partner
As a Hyvä Gold Partner, we create faster, lighter Magento storefronts designed to improve performance, usability and the customer experience without compromising on design.
Long-term partnership
With every store we work on, we're in it for the long run. By continually identifying opportunities to improve, we help your eCommerce experience evolve alongside your brand and ambitions.
eCommerce specialists
Our team brings together expertise across UX, SEO, CRO, performance optimisation and development, giving your store everything it needs to perform at its best.
Commercially focused
We don't just build what you ask for. We look at your customers, data and business goals to identify opportunities that can drive growth.
Results driven
We focus on measurable outcomes that demonstrate the commercial value of your eCommerce investment.
"Feels like Develo is an extension of our internal team"
"Develo has truly become an extension of our team, consistently bringing proactive advice and innovative solutions that align perfectly with our objectives."
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Ready to discuss your project?
Tell us a little about your brand and what you're looking to achieve, and one of our Magento experts will be in touch.
FAQ's
Is Magento a good ecommerce platform for luxury skincare brands?
Magento is particularly well suited to luxury and premium skincare brands with formulation-led catalogues, storytelling-rich product pages, or bespoke requirements around personalisation and VIP experiences. Magento Open Source gives brands significant flexibility and control over their eCommerce store, while Adobe Commerce adds further functionality for larger and more complex businesses.
For brands whose requirements are becoming increasingly sophisticated, Magento can provide a more flexible foundation for growth than platforms designed primarily around simplicity and standardised functionality.
For brands whose requirements are becoming increasingly sophisticated, Magento can provide a more flexible foundation for growth than platforms designed primarily around simplicity and standardised functionality.
Is Magento better than Shopify for luxury skincare brands?
Neither platform is universally better. The right choice depends on the complexity of your business and what you need your eCommerce platform to do.
Shopify can be an excellent option for skincare brands looking for a straightforward, quick-to-manage eCommerce platform. However, brands with complex formulation-led catalogues, bespoke functionality, advanced integrations or more specific requirements may benefit from Magento's greater flexibility and control.
If you're considering moving from Shopify to Magento, we can assess your existing setup and help determine whether migration would provide a genuine benefit for your business.
Shopify can be an excellent option for skincare brands looking for a straightforward, quick-to-manage eCommerce platform. However, brands with complex formulation-led catalogues, bespoke functionality, advanced integrations or more specific requirements may benefit from Magento's greater flexibility and control.
If you're considering moving from Shopify to Magento, we can assess your existing setup and help determine whether migration would provide a genuine benefit for your business.
Can Magento support multi-currency, multi-region luxury retail?
Yes. Magento's native multi-store functionality allows luxury skincare brands to manage multiple websites, currencies and regions from a single installation, making it well suited to brands selling to an international, affluent customer base.
Can you migrate an existing skincare eCommerce website to Magento?
Yes. We can manage Magento migrations from Shopify and other eCommerce platforms, as well as migrations between Magento and Adobe Commerce environments.
A successful migration involves much more than moving products and customer data. We consider your SEO, URL structure, integrations, functionality, design, analytics, payment methods and existing customer journeys to help ensure the transition is as smooth as possible.
A successful migration involves much more than moving products and customer data. We consider your SEO, URL structure, integrations, functionality, design, analytics, payment methods and existing customer journeys to help ensure the transition is as smooth as possible.
Can you improve an existing Magento skincare store?
Absolutely. You don't necessarily need a new Magento website to improve your eCommerce performance.
We can audit an existing Magento or Adobe Commerce store to identify opportunities across performance, UX, CRO, SEO, security, integrations and technical development. From there, we can prioritise the changes most likely to make a meaningful difference to your customers and business.
This can be particularly valuable for luxury brands who already have a powerful Magento platform but aren't getting everything they could from it.
We can audit an existing Magento or Adobe Commerce store to identify opportunities across performance, UX, CRO, SEO, security, integrations and technical development. From there, we can prioritise the changes most likely to make a meaningful difference to your customers and business.
This can be particularly valuable for luxury brands who already have a powerful Magento platform but aren't getting everything they could from it.
What is Hyvä and why is it beneficial for luxury skincare stores?
Hyvä is a modern frontend for Magento and Adobe Commerce that replaces the traditional Magento frontend with a lighter, more streamlined architecture.
This can significantly improve website speed and performance while creating a smoother shopping experience and a more efficient development environment, without compromising on the premium look and feel your brand needs.
Develo is a Hyvä Gold Partner, with experience delivering Hyvä migrations and new Magento and Adobe Commerce storefronts. Our work with Bamford, a luxury skincare and wellness brand, demonstrates the potential commercial impact of combining Magento with a high-performance Hyvä frontend.
This can significantly improve website speed and performance while creating a smoother shopping experience and a more efficient development environment, without compromising on the premium look and feel your brand needs.
Develo is a Hyvä Gold Partner, with experience delivering Hyvä migrations and new Magento and Adobe Commerce storefronts. Our work with Bamford, a luxury skincare and wellness brand, demonstrates the potential commercial impact of combining Magento with a high-performance Hyvä frontend.